Anvil Plan
Anvil. Lead the market.
The full weight of the studio behind your business. A fully custom build with motion branding, a dedicated SEO campaign with monthly written content, and same-day priority on everything you need.
The build
What your Anvil build includes.
As many pages as the strategy needs, determined together in your strategy session. Everything below is part of the one-time $4,500 setup fee. Anything beyond this scope gets quoted in writing and approved by you before work begins, billed at $75/hr.
- Fully custom build. As many pages as the strategy needs, determined collaboratively. No templates, no page builders, no WordPress.
- Motion branding & interactive features. Animated page transitions, micro-interactions, and scroll-driven elements that make the site unmistakably yours.
- Full SEO buildout. Keyword research, title tags, meta descriptions, heading structure, structured data, XML sitemap, and robots.txt.
- Dedicated SEO campaign. Monthly written content: blog posts, service pages, and location pages built to rank.
- Competitor keyword gap analysis. We find the searches your competitors win, then build the strategic content plan to take them.
- Advanced structured data. Rich-result optimization across every page.
- Appointment or booking integration. Scheduling built into your site, connected to how you already work.
- Live integrations. Google Reviews widget, Instagram feed, and booking hooks, all connected and maintained.
- Blog or news section. Ready for ongoing content marketing.
- Google Analytics (GA4) with conversion tracking. Goal setup included, alongside Search Console and sitemap submission.
- Custom photography direction. Art direction and asset optimization so every image earns its place.
- 301 redirects. Any previous site URLs preserved so you keep the Google authority you've already earned.
- Hosting, SSL & weekly backups. Included and managed for the life of the plan.
- Three rounds of revisions. Before launch, so the site goes live exactly how you want it.
The care plan
What $449/month covers.
Your first care plan charge lands 30 days after launch, so you get a full month of live service before paying a dime of it. After the initial 12 months, the plan continues month-to-month and either side can cancel with 30 days written notice.
- Managed hosting. Your site served on a global content delivery network.
- SSL renewal & HTTPS enforcement. Always current, always secure.
- 24/7 uptime monitoring. With instant alert response if anything goes down.
- Weekly site backups. Restorable on request.
- Same-day priority edits. Your requests are handled first, same day.
- Dedicated SEO campaign. Monthly written content, keyword tracking, competitor monitoring, and on-page improvements.
- Integrations maintained. Google Reviews, Instagram feed, and booking hooks monitored and kept live.
- Quarterly strategy sessions. A live review of site performance, SEO progress, and growth opportunities.
- Monthly report. Traffic, keyword rankings, SEO progress, content published, and action items.
- Motion branding maintained. Interactive features kept updated and polished.
Payment
How payment works.
- 1
$2,250 to begin
Half of the $4,500 setup fee starts the work. The remaining $2,250 is due at launch, and nothing in between.
- 2
First month on us
The $449 care plan begins 30 days after your site goes live, then bills monthly on the same date.
- 3
12 months, then flexible
The care plan runs a 12-month term, then continues month-to-month at the same rate. Upgrade to a higher plan anytime.
- 4
Save 10% by prepaying
Pay the year up front and it's $4,849 instead of $5,388.
We accept credit and debit cards via Stripe, Venmo Business, Zelle, and certified checks.
Ready to lead your market?
Bring us your goals and we'll bring the full studio. Strategy session first, then a build plan shaped around your business.