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New Vision Interactive Labs · Chicago, IL
Built with new vision.
NVIL is a Chicago web studio that designs, codes and grows websites by hand. Fast on every screen, built to be found, and proven first in our own Lab.
- Web development
- SEO & performance
- Branding
<1s
Typical page load on an NVIL build
95+
Lighthouse performance, routinely
99%
Page-weight cut on our biggest rebuild
100%
Hand-coded. No templates, no builders
What NVIL builds
Three disciplines. One build.
Strategy, design and code shaped into a site that lasts, then a 12-month partnership that keeps it fast, current and climbing in search.
01
Custom Web Development
Hand-built static and dynamic sites, never bloated templates. Semantic HTML, clean architecture, and Lighthouse scores your competitors can't touch.
Explore web development 02SEO & Performance
Technical SEO, structured data, Core Web Vitals, and honest reporting. Rank for the searches that actually bring you customers.
Explore SEO 03Branding & Identity
Logos, color systems, typography, and motion concepts that give your business a mark worth remembering, on screen and off.
Explore brandingThe studio
A studio, not an agency.
No account managers, no offshore hand-offs, no ticket queues. When you work with NVIL you talk to the person who designs, codes and ships your site.
- 01Based in Chicago.
We build for the businesses around us, and we answer the phone.
- 02Everything in-house.
Strategy, design, development, SEO and ongoing care, in one conversation instead of five.
- 03Built to last.
Every site ships with a 12-month partnership, not a goodbye.
Built by NVIL
Work that carries its weight.
Grace Automotive
A ground-up rebuild for a family-owned Chicago auto repair shop established in 1981: an 18-page SEO architecture, live open and closed status, Google Reviews and Instagram Reels streamed in through serverless integrations, and a redirect strategy that kept decades of link equity.
- 18-page local SEO architecture with service & blog system
- Custom Google Reviews via live serverless integration
- Instagram API feed with the latest Reels embedded on-site
SorinVC.com
A personal brand hub for a Chicago content creator, rebuilt from a 19MB page into a lean, fast experience with an animated Chicago skyline, dark and light mode, and an original browser arcade racing game with player accounts, an in-game economy and a global leaderboard.
- Original playable arcade game with global leaderboard
- 99% page-weight reduction & performance overhaul
- Full technical SEO with Person structured data
Clarity House Chicago
A warm, trustworthy web presence for a structured sober living community in Chicago. A calm gold-and-charcoal identity, clear program and amenities pages, FAQ architecture built for search, and conversion paths designed with care, because for this audience the first click matters.
- Purpose-built brand identity & visual direction
- FAQ & program architecture targeting local search
- Compassionate UX with clear calls to action
Process
From raw idea to finished steel.
Discover
We dig into your business, your customers, and your competition. What should this site actually do for you? That answer drives everything.
Design
Structure, wireframes, and a visual direction built on your brand, not a template with your logo dropped in.
Forge
The build. Clean code, fast load times, SEO baked in from the first line. Struck, shaped, and tested until it's right.
Launch
Deployment, redirects, analytics, and search indexing handled. Then we watch the numbers and keep sharpening.
Know what to build before we build it.
Open Blueprint
Blueprint maps your pages, systems and conversion path in five questions. 5 steps · about 2 minutes · no sign-up.
Plans
One build fee. One monthly partnership.
Every NVIL site starts with a one-time design and setup fee, then runs on a 12-month care plan that covers hosting, security, edits and search growth. You always know exactly what it costs.
Spark
Get on the map. A sharp, fast web presence for businesses starting fresh.
$1,500 setup$149/mo
- Custom-designed site, up to 5 pages. No templates, no WordPress
- Mobile-first with dark & light mode
- Hosting, SSL, security & backups included
- Local SEO foundation: structured data, sitemap & Google Business Profile setup
- 1 hour of content updates every month
- Email support, 72-hour response
Forge
Built to grow. For established businesses ready to turn their website into a customer engine.
$3,000 setup$249/mo
- Everything in Spark
- Up to 15 pages plus a full blog system
- Live integrations: Google Reviews, Instagram feed & booking hooks
- Ongoing local SEO: profile management, rank tracking & content tune-ups
- 3 hours of content updates every month
- Plain-English monthly report
- Priority support, 24–48 hour response
Anvil
Lead the market. The full weight of the studio behind your business.
$4,500 setup$449/mo
- Everything in Forge
- Fully custom build, as many pages as the strategy needs
- Motion branding & interactive features
- Dedicated SEO campaign with monthly written content
- Competitor keyword analysis & strategic content plan
- Same-day priority edits & response
- Quarterly strategy sessions
Plans run on a 12-month agreement, then month-to-month. Prepay the year and save 10%. Not sure which fits? Take the sixty-second plan finder
Plan finder
Four questions. Your plan.
Answer honestly and we'll point you at the right plan, with the reasons why. Sixty seconds, no email, no wrong answers.
Beyond client work
The same hands, in public.
Everything NVIL puts in a client site is tested somewhere you can try it yourself: experiments, lessons and tools, all free, all hand-built.
NVIL // LabEXP-001 to 006
Experiments
Six public systems: an arcade, a site architecture tool, six live design systems, and catalogues of motion, interaction and responsive engineering.
- Motion twenty scroll-driven systems
- Response fifteen input-driven systems
- Adapt a live viewport from 320 to 2560px
NVIL // LearnFree
Education
Learn to trade from a blank chart: six paths, animated charts drawn as they are explained, quizzes with reasons. Education only, never advice.
- Foundations nine lessons on the core mechanics
- Options, swing, penny stocks and long-term investing
NVIL // ToolsTOOL-001
Free utilities
Software that runs on your device. The PDF editor fills forms, signs, marks up and organises pages, and the document never leaves your browser.
- PDF Editor no upload, no account, free export
- Site audit a live scorecard in ten seconds
Start a project
Bring us the raw idea.
Tell us what you're building, or what's broken. You get a straight answer and a plan, usually within one business day.