Case 01 Local business · Rebuild
Grace Automotive. A Chicago auto shop, rebuilt to be found.
A complete ground-up rebuild for a family-owned auto repair shop established in 1981. Eighteen pages of local SEO architecture, live integrations, and a redirect strategy that preserved decades of earned Google authority.
The brief
What this project needed.
- Role
- NVIL
- Strategy
- Service-by-service search architecture, redirect map
- Design
- Brand-matched, dark and light
- Build
- Hand-coded, serverless integrations
- SEO
- Structured data, sitemap, local signals
Grace Automotive had been fixing cars in Chicago since 1981, but their website wasn't bringing in the customers their reputation deserved. The shop needed a web presence that could compete for local searches across every service they offer, from oil changes to engine work.
NVIL rebuilt the site from a blank file: an 18-page architecture with a dedicated page for each service, a blog system for ongoing content, and live integrations that keep the site current without anyone lifting a finger.
The build
What we shipped.
- 18-page local SEO architecture. A dedicated, keyword-targeted page for every service the shop offers, plus a blog system for ongoing content.
- Live Google Reviews. Real customer reviews pulled onto the site automatically through a custom serverless integration. No copy-pasting, no stale testimonials.
- Instagram Reels feed. The shop's latest Reels stream straight onto the site through the Instagram API, keeping the homepage alive with fresh content.
- Live open and closed status. The site knows the shop's hours and shows visitors whether the doors are open right now.
- 301 redirect strategy. Every old URL redirects cleanly to its new home, preserving decades of link equity and search rankings.
- Dark and light mode. A modern touch matched to the shop's brand in both themes.
Next
Want results like this?
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